Rockstar
Highlighting the championship spirit of one of the game's greats.
Client
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Rockstar
type
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Commercial
location
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Los Angeles
It’s not easy to be a professional athlete as gifted as LAFC legend Carlos Vela.
You’re thrust into the limelight at a very early age – cameras pointed at you – tremendous pressure to perform on and off the field. We’ve seen how even the greatest athletes – just like real people – can break under that pressure.
But then there’s Carlos – who seems to gracefully take a different path than what was expected. He did it his way – balancing what he wanted from life AND sport – and here he stands as the MLS champion. He’s clearly doing something right.
more work
Elevating the way athletes train, without leaving home.
Launching the next generation of adventure.
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