Tonal
Elevating the way athletes train, without leaving home.
Client
∙
Tonal
type
∙
Campaign
location
∙
Los Angeles
Tonal has your workout thinking covered – so you can focus on what you do best. Which is especially important for someone like LeBron James.
We worked with the Tonal team to craft stories and visuals that showed the more human side to Tonal and its superstar spokesman.


Our campaign received up to 65% of Tonal’s media spend well after launch, compared to 3% from previous LeBron campaigns created with other partners.
