Land Rover
Launching the next generation of adventure.
Land Rover’s Defender relaunched after 20 years
To celebrate this event, we collaborated with The Atlantic and Defender enthusiast John Mayer to create an adventure series in the great outdoors.
Driving up the Northern California coastlines, Mayer went searching for…well, he didn’t exactly know.
But like fellow explorers, he ended up discovering far more than imagined.
The Series won the Webby's People's Voice Award and also...
+11
Increased brand favorability by 11 points
35%
Increased brand recall by 35%
#1
Brought the brand to #1 top of mind
for premium and rugged SUVs
more work
Highlighting resilience as the real story behind ending hunger.
Turning comfort into a universe of its own.
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