Oakley
Telling stories of unstoppable spirit, for a brand built on it.
Client
∙
Oakley
type
∙
Campaign
location
∙
New York
We showcased the unstoppable spirit of the amatuer, but far from average, athletes. Those that always find the time to do what they love.
Ayesha McGowan is a school teacher with the goal of becoming the first African-American, female pro cyclist.
Michelle Gonzalez is a working mom, Army Veteran and marathon runner driven by an obsession to push herself before and after the starting line.
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Rebooting the past to build hype for the future of Air Max.
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