Nike
Rebooting the past to build hype for the future of Air Max.
Client
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Nike
type
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Campaign
location
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New York
For the relaunch of the AirMax95, we took Jayson Tatum back to 1995 – complete with a custom SuperSoaker, Beeper, and Blockbuster card. Everything about the campaign needed to speak to 90’s culture, so our social-first content leaned heavily into 16-bit graphics, VHS video, and a “bullet time” prototype. We then fabricated multiple “time capsules” and sent to key influencers across the US.
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