Nike
Rebooting the past to build hype for the future of Air Max.
Client
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Nike
type
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Campaign
location
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New York
For the relaunch of the AirMax95, we took Jayson Tatum back to 1995 – complete with a custom SuperSoaker, Beeper, and Blockbuster card. Everything about the campaign needed to speak to 90’s culture, so our social-first content leaned heavily into 16-bit graphics, VHS video, and a “bullet time” prototype. We then fabricated multiple “time capsules” and sent to key influencers across the US.
more work
Highlighting the championship spirit of one of the game's greats.
Helping men show up for their health.
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