For the relaunch of the AirMax95, we took Jayson Tatum back to 1995 – complete with a custom SuperSoaker, Beeper, and Blockbuster card. Everything about the campaign needed to speak to 90’s culture, so our social-first content leaned heavily into 16-bit graphics, VHS video, and a “bullet time” prototype. We then fabricated multiple “time capsules” and sent to key influencers across the US.

OUR ROLE

Production
Post-Production