JBL
Turning city pride and player stories into tracks that hit as hard as JBL sound.
Client
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JBL - Sounds Of The City
type
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Campaign
location
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Milwaukee, Detroit, Charlotte, Berlin
JBL is dedicated to enriching experiences with epic sound.
For their first dive into episodic content, we helped craft a digital series that paired renowned music producers with sports superstars.
Together, they collaborate on original tracks inspired by the player and the city they represent. And the content paid huge dividends – gaining 134M impressions, 26M views, and 2M social engagements.
more work
Telling stories of unstoppable spirit, for a brand built on it.
Rebooting the past to build hype for the future of Air Max.
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