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Noom Getting Personal

Developing an ownable and entertaining way to capture real people's stories.

Noom came to us with the challenge to expand their psychological approach to weight loss past early adopters and into the larger US and global markets. We knew honesty would breakthrough the cliches. So we put real Noom users front and center and developed a visual style that felt authentically fresh. Our 20+ spots increased subscriptions 21% more than average.

OUR ROLE

Creative Development
Production
Post-Production