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Land Rover

Relaunching an automotive icon with help from a musical icon.

Land Rover’s Defender relaunched after 20 years. To celebrate this event, we collaborated with The Atlantic and John Mayer (also a Defender enthusiast) to create an adventure series in the great outdoors. The series not only won the People’s Voice Award at the 2021 Webby’s, but helped Land Rover increase brand recall by 35%, ultimately bringing the brand to #1 top of mind for premium and rugged SUV.

OUR ROLE

Creative Development
Production
Photography
Post-Production