Branded Alpha

Launching an AI-assistant to help investors break free from the rabbit hole.

Investors navigate the world through a lens of potential opportunities. Every storefront, product label, or advertisement becomes an almost gravitational pull – igniting questions about a stock’s performance, potential, or risk. But now with the launch of Public’s new AI-powered assistant “Alpha”, investors can get instant analysis and context to make smarter investing decisions – and ultimately break free from that rabbit hole of research and analysis. In this comedic campaign, we illuminate what it’s like to get stuck in the vortex, fixating on ideas and questions, and wondering if there’s a move to make.


Creative Direction