Branded

OnePlus Anthem

An anthemic expression of the Never Settle spirit.

OnePlus is driven by the spirit of “Never Settle” – to always do better and achieve more. We helped craft the first expression of this positioning through an anthemic film, as well as a series of individual stories based on folks in the OnePlus community who embody this same core idea – that it’s never about perfection – it’s about the constant pursuit of better.

OUR ROLE

Strategy
Creative
Photography
Production
Post-Production