Factor needed a fresh, attention-grabbing campaign that resonated with the busy, health-conscious set and showed how it’s the smartest meal solution out there.

To drive awareness and shorten the purchase cycle, we created the “Eat Smart” campaign. Rooted in the insight that while your life is smarter than ever—your home, your tech, your routine— mealtime could use an upgrade. We positioned Factor as the ultimate mealtime hack, perfect for those looking to refresh their routine at the start of the year.

OUR ROLE

Strategy
Creative
Production
Post-Production
Photography