Nurx’s mission is to make it easy for women to get the care they deserve. So we developed a campaign around Nurx’s commitment to specialty-level care that’s as individual as the patients themselves and there for them at every turn.

The campaign was focused on high-impact TV spots to improve brand awareness while driving customer acquisition. We launched with a master brand :30 supported by a number of hard-hitting :15s that speak to individual products and service lines.