Bombas socks seem to have an almost ripple effect of goodness. Not only do they make you feel good, but they also do good. Because when you buy a pair, one pair is donated to someone in need. We took that strategy and visually created a system that multiplies and reverberates across the screen.
The spots have helped Bombas outperform competitors like Allbirds, Lululemon, Nike and Under Armour in brand recall, engagement and persuasiveness. Notably achieving sky-high brand recall of 85% (outperforming the target of 70%).